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Thursday, 04 April 2013 00:00

IFFA - The No. 1 for the meat industry Featured

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IFFA 2013 on course for expansion – more exhibition space and a new hall concept

World market leaders with top innovations

The sector optimistic and anticipating strong impulses

Around 950 exhibitors from 47 countries will present their innovations at IFFA – The No. 1 for the meat industry – in Frankfurt am Main from 4 to 9 May 2013. With new products covering the entire process chain, they will occupy 110,000 square meters of exhibition space, an increase of six percent compared to the previous event. Organiser Messe Frankfurt expects around 58,000 trade visitors from all around the world. With these figures, IFFA is once again set to underscore its leading position for the whole international sector.

Wolfgang Marzin, President and Chief Executive Officer (CEO) of Messe Frankfurt: “We are experiencing a strong response to IFFA as the unrivaled leading trade fair for the meat industry. All market leaders have signed up to present their innovations to an inter- national audience of trade visitors. With a new, optimized hall concept and more exhibition space, this year’s IFFA will have a new look – more modern, more compact and bigger. Together with our partners, we have created the best possible conditions for a successful IFFA.”

After three years of uninterrupted growth, Germany’s manufacturers of machinery and equipment for the meat industry continue to be optimistic during the run-up to IFFA. Berthold Gassmann, Chairman of the VDMA Meat Processing Machines Division, says,

“We estimate that meat-processing machines worth around € 850 million were made in Germany in 2012. This represents an increase of about four percent. Accordingly, we are looking forward to the coming IFFA fair with great optimism. More than ever before, the on-going process of globalisation and changing markets demand a strong, internationally recognised platform that not only offers the global meat industry a complete overview but also reveals the latest trends and shows solutions. And only IFFA can offer all that.”

New hall concept

IFFA 2013 will be distinguished by a new, optimised hall concept. For the first time, the fair will occupy both levels (11.0 and 11.1) of the new Hall 11. There, key international players from the packaging, supply facilities, measuring and weighing technology will present their innovations. Additionally, exhibitors from the processing and cutting segment will be located in Hall 11.1. As in the past, companies from the slaughtering, dismembering and processing segment will be positioned in Halls 9.0 and 9.1. The focus in Hall 8.0 will be on processing. Thanks to this new structure, visitors will find the complete range of machines and equipment concentrated in the western part of Frankfurt Fair and Exhibition Centre.

Also new is the use of two floors in Hall 4. Thus, the range of products and services for ‘Selling – Everything for the butcher's shop’ and suppliers of packaging are now to be found in Hall 4.1 while exhibitors with ingredients, spices, additives and casings are on the floor below, in Hall 4.0.

Wolfgang Marzin: “For our visitors, the new hall concept means shorter walking distances and an improved overview. Moreover, the impressive ‘Portalhaus’ building forms a new main entrance in the west of the Exhibition Centre. And, last but not least, the new hall concept means we have been able to comply with the long-standing wishes of many exhibitors for more exhibition space.”

High level of internationality on both exhibitor and visitor sides
The high degree of internationality on both the exhibitor and visitor sides reflects the international importance of IFFA. At the last event, 55 percent of exhibitors came from abroad. After Germany, the top 10 exhibitor nations included Italy, Spain, The Netherlands, USA, France, Denmark, Austria, Switzerland and Poland. The proportion of German exhibitors has remained stable at around 45 percent over recent years (2010: 421 companies).

The broad spectrum of products and services at IFFA attracts trade visitors from the industry, trade and butchers’ business. In 2010,
59 percent of the approx. 58,000 visitors came from outside Germany. The best represented visitor nations were the Russian Federation, Italy, The Netherlands, Spain, Austria, Poland, Switzerland, the USA and Australia. A total of 24,180 visitors came from Germany.

An important group of visitors comprises decision makers from the butchers’ trade. Heinz-Werner Süss, President of the German Butchers’ Association (Deutscher Fleischer-Verband – DFV): “IFFA is the foremost address for the butchers’ trade. With many interesting events, important competitions and the numerous innovations in the technical side, IFFA 2013 is sure to confirm its position as the world’s leading trade fair for the entire meat- processing sector. All butchers should take this opportunity to visit IFFA and receive important impulses for their own future.”

IFFA focuses on the trends in the meat-processing sector

Safety, hygiene, traceability, automation and sustainability are important subjects for the meat-processing and supplier industries. In particular, ever greater significance is accruing to the question of sustainability. Many ideas and solutions for the efficient use of energy and resources have already been implemented in many parts of the meat-processing and packaging technology sector, and IFFA offers an up-to-the-minute overview of them. The machines and equipment to be seen in Halls 8, 9 and 11 cover the entire spectrum – from slaughtering, via processing, to packaging.

Suppliers of ingredients, spices, additives, casings and packing materials (Hall 4.0) are important partners for butchers and industrial meat-processing companies. Besides product safety, a good feeling for consumer trends is vital in this field. One of the main subjects in the sector is clean labelling, i.e., the reduction or exchange of declarable additives, allergens and artificial aromas.

Additionally, the trend to ‘Walking Food’ describes the lifestyle and eating habits of younger target groups, for which the spice industry offers suitable concepts – not just for characteristic spicy sauces but also for appealing take-away packaging.

The range of exhibits to be seen in Hall 4.1 offers an overview of the latest products and trends for the butcher's shop with innovations from the fields of measuring and weighing technology and packaging, not to mention new solutions for purchasing foodstuffs, furnishings and protective clothing, as well as quality, service, catering and party-service concepts. Important subjects for butchers include regionalism, energy efficiency, hygiene, convenience and away-from-home sales. Regionalism has developed into a major trend with numerous consumers rediscovering their region in this age of increasing globalism, and giving preference to regional products and economic activity.

An attractive complementary programme rounds off every visit to IFFA. New in 2013 will be the international Meat Vision Congress with Gala Evening and Awards Ceremony organised by the Deutscher Fachverlag publishing company (3 May). As in previous years, the international quality competitions of the German Butchers’ Association (DFV) are sure to be magnets for visitors while the ‘Trend Butcher’s Shop’ will focus on the latest point-of-sale trends. Additionally, there will be a continuous series of lectures and practical demonstrations given by a variety of companies and experts in the Forum area.

9 May is IFFA Family Day with a special programme of activities for children.

Comprehensive information about IFFA, the complementary programme and visitor services can be found at

Background information on Messe Frankfurt

Messe Frankfurt is Germany’s leading trade fair organiser, with 538* million euros in sales and 1,891* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events
“made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109* trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at:

* Preliminary numbers (2012).


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