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Tuesday, 31 October 2006 00:00

Estonians are "attacking" the Latvian meat market

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One of the largest Estonian meat processing companies Noo Lihatoostus began to actively export their products to Latvia. In the future the company plans to take a tenth of the market. It is reported, "Business & the Baltics."

According to marketing director Noo Lihatoostus Krustuka Simm, currently the company has signed a contract to supply its products to stores Rimi and Stockmann in Riga. And after some time, hoping to get started with all the retail chains in Latvia.

It is worth noting that the company Noo Lihatoostus no stranger to the Latvian market. For several years she delivered here under the brand name products Noo Lihavurst, but now has changed its name brand Noo Cepeskungs.

To date, Noo Lihatoostus exports to Latvia pate and sliced ​​ham, and in the future is preparing to offer in the Latvian market and smoked sausage. Mr. Krustuk also notes that at this point in the Latvian market of meat products are the same changes occur, which in Estonia were four years ago. Then in Estonia increased significantly the percentage of packaged meat products in retail.

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